White Paper - Measuring What Matters

This paper proposes a defensible ROI framework built around four disciplines — Define, Track, Attribute, and Report — designed specifically to survive scrutiny from a skeptical CFO rather than simply satisfy an L&D team's own sense that a program went well. The framework does not require sophisticated statistical infrastructure or a dedicated analytics function. It requires a small number of decisions made before a program launches, consistently applied afterward, and reported in language finance audiences already trust.