The Multi-Model Playbook

Most leadership teams still ask the wrong question about AI. They ask, "Which tool should we standardize on?" as if 2026's AI market is heading toward one winner the way search consolidated around Google or spreadsheets consolidated around Excel. It isn't. The market is bifurcating by task, not converging on a champion — and the businesses that figure this out before their competitors will spend the next 18 months compounding a real productivity advantage while everyone else argues in a Slack channel about which single subscription to expense.